Hello, my name is Greg, and I am a digit al product designer with over 20 years worth of experience, in digital interface design.

I started my career studying graphic design at college, which included hand drawn typefaces, painted colour wheels, acetate, safmat, and colour photocopiers. I studied graphic and media design at the University of the Ar t s London, specialising in web design, and I spent my first few years working in the music and fashion industries.

Since then I have generated ideas for a new BBC radio app and website, re-designed the Burberry site, designed apps for Ubuntu, created a redundancy plan for the Money Advice Ser vice, I did the UI for a trading platform, applied a new design system to Barclays business banking, I worked on a future vision piece for Marks & Spencer, a booking platform for Travel Supermarket, and a back end data management platform for Payment sense. I worked on the original onboarding process for Open Banking, a blue sky thinking project for Bupa, a wealth asset management data vis tool, a cost saving dashboard for the NHS, the sign up process for GoHenry, a SaaS platform for the prevention of illegal activity in

cryptocurrencies, and another back end data management platform for the Racing Post.

In my recent years I have worked at a star t up creating soft ware that integrates with hardware in the Health Tech space, for the remote monitoring of the elderly and vulnerable people living in their own homes, I have worked on a UI piece for the Economist, a market research data platform for big brands, a data visualisation platform for the management of hydrogen at Shell, and most recently I was the Lead Product Designer for a Ford backed star t up working in the vehicle security space.

Today I am an end to end product designer. I carry out early stage research, lead workshops and ideation sessions, and then follow a lean hypothesis driven approach to storyboarding, user flows and wire-framing. I take a logo, a colour, and a font, and get prototyped designs in front of users as quickly as possible, to prove or disprove a hypothesis.

I add additional visual flair throughout the design process, as the designs are being validated through user testing. I enjoy creating design systems from the ground up, and I can take any idea and turn it in to engineer ready designs. I am a systems thinker, I enjoy complicated challenges, complex data, and visualising interactive information to make it as easy to understand, and as easy to use as possible.

I care as much about the business as I do the user experience, I am passionate, a self star ter, a natural problem solver, and I love what I do.