I'm a digital product designer with over 20 years of experience — spanning 0-to-1 startups, founding designer roles, scale-ups, and large organisations navigating complex digital transformation.
I work across the full design spectrum: facilitated workshops and user research, product strategy, high-fidelity UI in Figma, design systems, and engineer-ready handoff. I embed within cross-functional teams and lead design end-to-end — bringing structure and clarity to ambiguous problems before reaching for solutions.
I'm most at home where the problem isn't fully defined yet. Working closely with founders, product managers, and engineers across industries including AI, health tech, financial services, energy, and media — the approach is always the same: understand deeply first, then design with intent.
A significant and growing part of that work involves AI products. Before any interface decisions, that means evaluating people, workflows, and data to understand where AI could genuinely add value — and whether it should. Where it makes sense, I design the software that puts AI-generated output to work: summarising complex research for clinicians, flagging anomalies in financial transactions, generating reports from live monitoring data, surfacing recommendations from large operational datasets. The design challenge is making that output trustworthy and actionable — knowing when to surface AI confidently, and when to keep a human firmly in the loop.
How I work has evolved alongside the tools. Figma remains central — for design exploration, high-fidelity UI, and the design systems that underpin everything. But I now also build structured design specifications that drive AI-assisted prototyping end-to-end: from design system to screens to working code, tested with real users and deployable as a live product. It's changed what's possible in the early stages of a build — compressing the gap between concept and validated prototype significantly, before engineering resource is committed.
Recent projects include an AI-powered public safety SaaS platform, a web-based report generator for healthcare professionals, a blockchain analytics tool for financial compliance, and a connected health app for elderly users — each a different context, each requiring a different lens.
If you're building something new, scaling an existing product, or modernising a system that's holding you back, I'd love to hear about it.
i@digf.at
+44 7979 051120
I'm a digital product designer with over 20 years of experience — spanning 0-to-1 startups, founding designer roles, scale-ups, and large organisations navigating complex digital transformation.
I work across the full design spectrum: facilitated workshops and user research, product strategy, high-fidelity UI in Figma, design systems, and engineer-ready handoff. I embed within cross-functional teams and lead design end-to-end — bringing structure and clarity to ambiguous problems before reaching for solutions.
I'm most at home where the problem isn't fully defined yet. Working closely with founders, product managers, and engineers across industries including AI, health tech, financial services, energy, and media — the approach is always the same: understand deeply first, then design with intent.
A significant and growing part of that work involves AI products. Before any interface decisions, that means evaluating people, workflows, and data to understand where AI could genuinely add value — and whether it should. Where it makes sense, I design the software that puts AI-generated output to work: summarising complex research for clinicians, flagging anomalies in financial transactions, generating reports from live monitoring data, surfacing recommendations from large operational datasets. The design challenge is making that output trustworthy and actionable — knowing when to surface AI confidently, and when to keep a human firmly in the loop.
How I work has evolved alongside the tools. Figma remains central — for design exploration, high-fidelity UI, and the design systems that underpin everything. But I now also build structured design specifications that drive AI-assisted prototyping end-to-end: from design system to screens to working code, tested with real users and deployable as a live product. It's changed what's possible in the early stages of a build — compressing the gap between concept and validated prototype significantly, before engineering resource is committed.
Recent projects include an AI-powered public safety SaaS platform, a web-based report generator for healthcare professionals, a blockchain analytics tool for financial compliance, and a connected health app for elderly users — each a different context, each requiring a different lens.
If you're building something new, scaling an existing product, or modernising a system that's holding you back, I'd love to hear about it.
i@digf.at
+44 7979 051120
I'm a digital product designer with over 20 years of experience — spanning 0-to-1 startups, founding designer roles, scale-ups, and large organisations navigating complex digital transformation.
I work across the full design spectrum: facilitated workshops and user research, product strategy, high-fidelity UI in Figma, design systems, and engineer-ready handoff. I embed within cross-functional teams and lead design end-to-end — bringing structure and clarity to ambiguous problems before reaching for solutions.
I'm most at home where the problem isn't fully defined yet. Working closely with founders, product managers, and engineers across industries including AI, health tech, financial services, energy, and media — the approach is always the same: understand deeply first, then design with intent.
A significant and growing part of that work involves AI products. Before any interface decisions, that means evaluating people, workflows, and data to understand where AI could genuinely add value — and whether it should. Where it makes sense, I design the software that puts AI-generated output to work: summarising complex research for clinicians, flagging anomalies in financial transactions, generating reports from live monitoring data, surfacing recommendations from large operational datasets. The design challenge is making that output trustworthy and actionable — knowing when to surface AI confidently, and when to keep a human firmly in the loop.
How I work has evolved alongside the tools. Figma remains central — for design exploration, high-fidelity UI, and the design systems that underpin everything. But I now also build structured design specifications that drive AI-assisted prototyping end-to-end: from design system to screens to working code, tested with real users and deployable as a live product. It's changed what's possible in the early stages of a build — compressing the gap between concept and validated prototype significantly, before engineering resource is committed.
Recent projects include an AI-powered public safety SaaS platform, a web-based report generator for healthcare professionals, a blockchain analytics tool for financial compliance, and a connected health app for elderly users — each a different context, each requiring a different lens.
If you're building something new, scaling an existing product, or modernising a system that's holding you back, I'd love to hear about it.
i@digf.at
+44 7979 051120
I'm a digital product designer with over 20 years of experience — spanning 0-to-1 startups, founding designer roles, scale-ups, and large organisations navigating complex digital transformation.
I work across the full design spectrum: facilitated workshops and user research, product strategy, high-fidelity UI in Figma, design systems, and engineer-ready handoff. I embed within cross-functional teams and lead design end-to-end — bringing structure and clarity to ambiguous problems before reaching for solutions.
I'm most at home where the problem isn't fully defined yet. Working closely with founders, product managers, and engineers across industries including AI, health tech, financial services, energy, and media — the approach is always the same: understand deeply first, then design with intent.
A significant and growing part of that work involves AI products. Before any interface decisions, that means evaluating people, workflows, and data to understand where AI could genuinely add value — and whether it should. Where it makes sense, I design the software that puts AI-generated output to work: summarising complex research for clinicians, flagging anomalies in financial transactions, generating reports from live monitoring data, surfacing recommendations from large operational datasets. The design challenge is making that output trustworthy and actionable — knowing when to surface AI confidently, and when to keep a human firmly in the loop.
How I work has evolved alongside the tools. Figma remains central — for design exploration, high-fidelity UI, and the design systems that underpin everything. But I now also build structured design specifications that drive AI-assisted prototyping end-to-end: from design system to screens to working code, tested with real users and deployable as a live product. It's changed what's possible in the early stages of a build — compressing the gap between concept and validated prototype significantly, before engineering resource is committed.
Recent projects include an AI-powered public safety SaaS platform, a web-based report generator for healthcare professionals, a blockchain analytics tool for financial compliance, and a connected health app for elderly users — each a different context, each requiring a different lens.
If you're building something new, scaling an existing product, or modernising a system that's holding you back, I'd love to hear about it.
i@digf.at
+44 7979 051120
I'm a digital product designer with over 20 years of experience — spanning 0-to-1 startups, founding designer roles, scale-ups, and large organisations navigating complex digital transformation.
I work across the full design spectrum: facilitated workshops and user research, product strategy, high-fidelity UI in Figma, design systems, and engineer-ready handoff. I embed within cross-functional teams and lead design end-to-end — bringing structure and clarity to ambiguous problems before reaching for solutions.
I'm most at home where the problem isn't fully defined yet. Working closely with founders, product managers, and engineers across industries including AI, health tech, financial services, energy, and media — the approach is always the same: understand deeply first, then design with intent.
A significant and growing part of that work involves AI products. Before any interface decisions, that means evaluating people, workflows, and data to understand where AI could genuinely add value — and whether it should. Where it makes sense, I design the software that puts AI-generated output to work: summarising complex research for clinicians, flagging anomalies in financial transactions, generating reports from live monitoring data, surfacing recommendations from large operational datasets. The design challenge is making that output trustworthy and actionable — knowing when to surface AI confidently, and when to keep a human firmly in the loop.
How I work has evolved alongside the tools. Figma remains central — for design exploration, high-fidelity UI, and the design systems that underpin everything. But I now also build structured design specifications that drive AI-assisted prototyping end-to-end: from design system to screens to working code, tested with real users and deployable as a live product. It's changed what's possible in the early stages of a build — compressing the gap between concept and validated prototype significantly, before engineering resource is committed.
Recent projects include an AI-powered public safety SaaS platform, a web-based report generator for healthcare professionals, a blockchain analytics tool for financial compliance, and a connected health app for elderly users — each a different context, each requiring a different lens.
If you're building something new, scaling an existing product, or modernising a system that's holding you back, I'd love to hear about it.
i@digf.at
+44 7979 051120