Augur applies AI to legacy CCTV networks — turning passive cameras into an intelligent safety system that detects people, events, and behavioural patterns in real time. As founding product designer, I led discovery, research, and the end-to-end design of a SaaS platform built from a proof of concept, from initial workshop to leasable product.

This was a 0-1 stage start-up, backed by Ford, successfully releasing a new hardware and software product to market, in the vehicle security space. My role was to take a hardware prototype and a software concept, and then expand upon the concept, design, prototype, test and validate those designs and ideas, and then deliver engineer ready high fidelity flows, accompanied by a new design system built from the ground up.

The design system at Canopy was a side project. We didn’t have one, but we needed one, so I built one. It followed the atomic design methodology of atoms, molecules, organisms, templates, and pages, but we also had contents, brand, imagery, and documentation sections, as well as Apple, Google, and Microsoft components. This design system evolved throughout the project, and whenever screens were marked as ready to build, the engineers could reference all of the component parts in the design system.

Hydrogen has huge potential, but there are a number of challenges. I was hired to work in a small cross disciplined team, and tasked with getting under the surface of the hydrogen process, from extraction to consumption. We had to identify all of the different people involved at each stage, their jobs to be done, and then surface and visualise all of the different types of data available, so that improvements and efficiencies could be made.

Working with a team of data scientists on a digital transformation project, I was hired to assist on two parts of their new SaaS platform, Performance Drivers, and Revenue Premium. This role involved research, exploration, workshops, ideation, a minimum viable product, visual design, user testing, synthesising feedback, sharing insights, prioritising, iterating, testing again, validating, engineering, and shipping.

This was a short booking at the end of the year to help in the generation of ideas for a new iOS App called Espresso. A rich, full-flavoured shot of daily global analysis from the editors of The Economist. This was predominantly a visual design role, with a focus on reusable components.

This was a 0-1 stage start up in the Health Tech space. Working directly with the company founder and a senior strategist, I was tasked with creating all of the software to pair with a suite of hardware devices, that enable the remote monitoring of elderly and vulnerable people in their own homes. The outcome was an iOS app for friends and family, and a web app for healthcare professionals.

Marks & Spencer used to have a mobile site, a tablet site, a desktop site, and an in-store touch screen site. Each site had a different navigation, design, and user experience. I was tasked with reviewing all of the existing design and UX across all devices, then putting forward a new fully responsive proposal, incorporating a new brand guideline.

Burberry were looking replace their old website with a new one, and create an online store for the first time. I was hired to lead the visual design of this new website, while working closely with their internal UX lead and senior stakeholders.